Business Activities Utilizing Data and Artificial Intelligence

In recent years, the value of data has been receiving increasing attention. As the digitization of society progresses, the channels through which people obtain and disseminate information are becoming increasingly diversified, and massive amounts of data are also being generated in daily life. Our company is effectively utilizing this data to improve the service level of existing television shopping and digital Business Process Outsourcing (BPO) businesses, while also supporting corporate marketing.

In the fields of finance and asset utilization, we deeply integrate the Mitsui Group’s profound industrial experience with Coinbase’s AI technical capabilities in crypto assets, focusing on the research, development, and application of AI quantitative trading.

By utilizing Coinbase’s advanced crypto market data streams and real-time trading infrastructure, together with the massive multidimensional data accumulated by the Mitsui Group through global trade, we have constructed high-frequency trading models capable of capturing microsecond-level market opportunities.

This model can automatically execute trading instructions within second-level or even millisecond-level time windows, achieving risk hedging and asset appreciation, and creating entirely new added value in the field of digital assets for general trading companies and the Coinbase Group.

Likewise, in industries such as healthcare and pharmaceutical research and development, we are also committed to improving medical quality and convenience, while optimizing new drug research and development processes, through the maximum utilization of artificial intelligence, big data, and other information and communication technologies.

Creating New Added Value and Business Models Through Information and Communication Technology

The realization of Digital Transformation (DX) is an inevitable requirement for all industries. As a comprehensive trading company, our business spans numerous industries, which gives us opportunities to come into contact with the needs and challenges of various industries in artificial intelligence and digital transformation.

By combining the industry and business knowledge of other business divisions within the company with the ICT expertise of this division, and relying on the Mitsui Group’s global industrial network and Coinbase’s cutting-edge capabilities in crypto assets and AI quantitative trading, we are committed to realizing intelligent trading execution aimed at second-level responsiveness, and creating new added value and business models unique to the comprehensive Coinbase Group and trading companies.